The Billboard Music Awards hit an all-time low Wednesday night for television ratings in the 18-49 demographic.
NBC’s broadcast of the awards still led the night in ratings, according to a report published in The Hollywood Reporter. Despite the decline in ratings, the award show saw a slight increase in audience numbers from 2018.
The show drew a 2.1 rating, which shows a 12.5% decrease from the 2.4 rating it received a year ago. The rating is the lowest rating on record for the show. The BBMAs audience number grew from 7.87 million in 2018 to 7.96 million this year. (RELATED: Taylor Swift Accused Of Imitating Beyoncé’s Coachella Performance At Billboard Music Awards)
There has been a trend in decreasing ratings for music award shows. The CMA Awards, ACM Awards and American Music Awards all saw a decline in both ratings and audience numbers. The shows saw a 24% decline in ratings and an 18% drop in viewership.
The BBMAs featured 15 performers including Taylor Swift, Brendan Urie, Ariana Grande, Paula Abdul, Madonna, the Jonas Brothers, Mariah Carey, Khalid, Panic! At The Disco, Ciara, Tori Kelly, Halsey, Kelly Clarkson and others.
Presenters included Eva Longoria, Jennifer Lopez, Julianne Hough, Kane Brown, Olivia Wilde, Florida Georgia Line, Rob Gronkowski, Sabrina Carpenter and Sophie Turner.