Burger King partnered up with Mental Health America to launch “Real Meals” in honor of mental health awareness month.
The fast food chain announced Wednesday it would be rolling out “Real Meals” in select cities. The deals feature a Pissed Meal, Salty Meal, Blue Meal, DGAF Meal and the Yaaas Meal. Each deal includes a Whopper, fries and a drink.
“Burger King restaurants understands that no one is happy all the time. That’s why they’re asking guests to order a Whopper meal based on however they might be feeling,” Burger King said in a statement. (RELATED: McDonald’s Partners With AARP To Hire Older Workers)
The “Real Meals” vaguely resemble McDonald’s Happy Meals as they come in boxes. BK released an ad with the launch, which features people getting emotional in different ways and ends with the line, “No one is happy all the time. And that’s OK.”
— Burger King (@BurgerKing) May 1, 2019
President and Chief Executive of Mental Health America Paul Gionfriddo said that while pairing with Burger King seems odd, he believes in “elevating the conversation in all communities in order to address mental illness Before Stage 4 (when someone has severe symptoms).”
“By using its internationally known reputation to discuss the importance of mental health, Burger King is bringing much-needed awareness to this important and critical discussion — and letting its customers know that [it] is OK to not be OK,” Gionfriddo continued.