Gucci Receives Backlash After Selling A ‘Full Indy Turban’

(Credit: Youtube Screenshot / https://www.youtube.com/watch?v=mPQutl9UK6A)

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Luxury fashion brand Gucci received backlash for selling a turban on their site for $800.

The turban first appeared on Gucci’s fall 2018 runway line worn by white models, according to a report published Thursday by Page Six. The turban was reportedly listed on their site at $800, but has since been marked as sold out.

Critics of Gucci selling the turban call the product cultural appropriation.

“The turban is not just a fashion accessory to monetize, but a religious article of faith that millions of Sikhs around the world view as sacred,” the Sikh Coalition said in a statement to NBC News.

Social media influencer Harjinder Singh Kukreja tweeted out her thoughts on the Gucci piece. (RELATED: Gucci Apologizes For Selling ‘Blackface’ Sweater)

“Dear @gucci, the Sikh Turban is not a hot new accessory for white models but an article of faith for practising Sikhs. Your models have used Turbans as ‘hats’ whereas practising Sikhs tie them neatly fold-by-fold. Using fake Sikhs/Turbans is worse than selling fake Gucci products,” Kukreja said.

The backlash comes months after Gucci came under fire for a sweater that was reminiscent of blackface. Gucci removed the sweater from their product line and reportedly put together a committee to oversee diversity.