Rapper Cardi B’s trademark application for her famous catchphrase was denied.
The “Please Me” rapper originally filed the trademark application for “okurrr” back in March, according to a report published Tuesday by Page Six.
“This term or expression is commonly used in the drag community and by celebrities as an alternate way of saying ‘OK’ or ‘something that is said to affirm when someone is being put in their place,'” the trademark office said in documents obtained by Page Six.
The office cited Etsy, Society6, Refinery 29, People, USA Today and Urban Dictionary as its evidence. The office claimed that people don’t necessarily associate the phrase with Cardi B. (RELATED: Cardi B Files For Trademark Of Her Famous Phrase ‘Okurrr’)
I hope Cardi tries to fight this one. I think it’s very unreasonable to claim people don’t associate the phrase “okurrr” with Cardi. Maybe the word itself they don’t associate with her, but the way it’s said is definitely a Cardi thing.
Cardi went on “The Tonight Show Starring Jimmy Fallon” and did a whole segment on how to pronounce her various catchphrases. “Okurrr” was one of the words she had on there. I bet if you said it out loud to someone the way she does, they’d immediately know it was a Cardi thing.
She should be allowed to profit off something she basically made trendy.