Walmart has announced new events for families to enjoy as the coronavirus continues to spread across the nation.
A drive-in movie tour and virtual summer camp are two plans the corporate giant has for families while they maintain social distancing guidelines.
Walmart plans to transform 160 of its store parking lots into drive-in theaters outfitted with curbside pickup for concessions, and a star-studded virtual summer camp for kids brought directly to their homes, according to a statement released by the company. (RELATED: Live Nation Announces Drive-In Concerts Featuring Brad Paisley, Darius Rucker, Nelly Amid Coronavirus Pandemic)
Walmart says they have partnered with Tribeca Enterprises, who has already launched their own drive-in theater series, to bring a mix of free and ticketed showings to cities and towns across America beginning in August and run until October. The combined 320 screenings will include hit movies and special virtual appearances from filmmakers and celebrities.
People attend a performance of the Brasilia Philharmonic Orchestra at a drive-in movie theatre amid the spread of the coronavirus disease in Brazil on June 23, 2020. (REUTERS/Adriano Machado)
The company is also teaming up with celebrities to create “Camp by Walmart,” which will lead kids through virtual sessions that vary from arts and crafts to fitness that will keep them active and entertained, according to Walmart’s statement.
Walmart says the online summer camp is being developed through a partnership with CAMP, a family experience company, and will be powered by an interactive video platform known as eko, which allows kids to make choices that shape the outcome of their experience.
Beginning on July 8, families will be able to access 50 Camp by Walmart activities for free on the Walmart app. As the summer progresses Walmart will roll out an additional 200 new activities to keep everyone entertained.
Walmart serves over 265 million customers across 11,500 stores, according to the company, and employs over 2.2 million associates worldwide.