The vast majority of Americans consider news bias to be “a major problem,” but more than half believe the issue is with the news other people consume, according to a survey from Gallup and the Knight Foundation released Tuesday.
Nearly half of the adults surveyed believe there’s “a great deal” of “political bias in the news,” while 37% believe there’s “a fair amount,” according to the survey. Nearly three-fourths, 69%, note they’re more worried about bias in others people’s news than their own.
Among adults surveyed, 78%, responded that “the spread of misinformation online is a ‘major problem,'” the poll found.
NEW: As the country grows more polarized, Americans are losing faith in an objective media. A new @Gallup/Knight poll of 20K Americans explores why. Knight’s @iohnsands shares more: https://t.co/PWU62sSTw1 (THREAD 1/7) #trustinnews
— Knight Foundation (@knightfdn) August 4, 2020
When asked about diversity at news outlets, 79% of adults said media companies should take diversity into account when hiring reporting staff, according to the survey.
Nearly half of Democrats and 60% of black people think news companies should place ethnic and racial diversity as important when hiring people. Among Republicans, 51%, and 40% of white people responded that news organizations should prioritize political diversity in hiring decisions, according to the survey. (Related: ‘Intellectual Curiosity…Is Now A Liability’: Bari Weiss Writes Scathing Resignation From The NYT Amid Its Woke ‘Civil War’)
Overall, 80% agree that “the media is under attack politically,” but 61% of Republicans said that the attacks on the media were “justified,” while 70% of Democrats said the opposite, according to the poll.
Among adults under 30, 19% responded that they had a “very or somewhat favorable” perspective of the media, compared to 44% of adults over 65 years old who said the same, according to the survey outline.
Altogether, 84% said the news is vital for democracy, according to the survey. Nearly half, 49%, believe the news is “critical” while 35% note the news is “very important” for democracy.
Forty-eight percent said the media carries “a great deal” of blame “for the political divisions in the U.S.,” and 36% say the media deserves “a moderate amount” of blame.
The Knight Foundation used data collected from Nov. 8, 2019 until Feb. 16, 2020. The surveys were mailed to 20,047 adults. Gallup relied on data from 137,000 U.S. households, oversampling typically hard-to-reach households including black, Hispanic and young adults, according to the survey methodology. The survey had a sampling error of plus or minus 1%.
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