Dunkin’ To Launch Cereal Line Designed After Popular Coffee Drinks, Will Include Caffeine

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Marlo Safi Culture Reporter
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Dunkin’ is tapping into a new variety of breakfast staples — expect to see the coffee-and-donut brand’s caffeine-spiked cereals on grocery shelves soon, the AP reported.

Joining with Post Consumer Brands, which makes Honey Bunches of Oats, Shredded Wheat and other breakfast cereals, Dunkin’s cereal will be inspired by their two most popular coffee drinks, the Caramel Macchiato and Mocha Latte, according to the AP.

Coffee concentrate will be added to the cereal, with each serving amounting to about as much caffeine as a tenth of an 8-ounce cup of coffee, the AP reported. The cereal will include little crunch spheres mixed with flavored marshmallow bits, and should be available at Walmart, Stop & Shop, and Wegmans around Aug. 22 according to the Boston Globe

Nearly 90% of American households report cereal as their top choice of breakfast food, according to Dunkin’s statement, also mentioning that cereal is also consumed for lunch and dinner and as meal replacement. (RELATED: Illinois State Trooper Found A ‘Thick Piece Of Mucus’ In His Dunkin’ Donuts Coffee)

Dunkin’ expects to close up to 800 underperforming U.S. stores in 2020 following economic fallout from the coronavirus pandemic. The initial estimate was 450 stores, but then the company announced later in July that it’s targeting additional stores that are unprofitable and would instead allow their franchises to reinvest in newer stores in higher-traffic areas, according to the AP

The company also said it suffered a 20% drop in sales in its second quarter.