Forty former U.S. officials will launch a $4 million ad buy aimed at building voters’ trust in American elections, Axios reported.
The group, called The National Council on Election Integrity, consists of top Republicans and Democrats, including former Secretary of State Madeleine Albright, former Democratic National Committee Chair Donna Brazile, Dan Coats, who served as director of national intelligence in the Trump administration, former Republican Secretary of Homeland Security Tom Ridge and others.
The ads, which are set to air Thursday and are part of the Count Every Vote campaign, will target Wisconsin, Michigan and Pennsylvania, three critical battleground states that could decide who wins November’s presidential election. (RELATED: Battleground Polls Shows Massive Shift Among Senior Voters)
A spokesman for the group said that the ad buy was only part of a $20 million campaign designed to increase voters’ faith in the nation’s elections regardless of outcomes and restore voters’ faith in the United States’ ability to hold free and fair elections, Axios reported.
“The integrity of our election is at stake,” former South Dakota Democratic Sen. Tom Daschle told The Wall Street Journal while discussing the group’s objective.
The group’s first ad, titled “Americans,” echoes Daschle’s message. “While this election may feel different, we all call America home,” it says.
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