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Analysis

Political Polling Influences More Than Just Media Coverage — Here’s How The Polls Moved Money And Votes

(Scott Eisen/Getty Images)

Adam Barnes General Assignment Reporter
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Polling predictions can have an outsized influence on political campaigns and on donations, as noted recently by the Wall Street Journal editorial board. Polls can increase polarization, lead to overconfidence and even influence decisions by campaigns and political parties. Endorsements, too, could have played a key part.

So what was the effect of the dramatically wrong polling predictions of the 2020 election?