Report: Hailey Bieber Launching Her Own Beauty And Skincare Brand

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Katie Jerkovich Entertainment Reporter
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Supermodel Hailey Bieber is reportedly in the process of launching her own beauty and skincare brand.

The 24-year-old model reportedly filed trademark paperwork for “Rhode” a beauty, skincare and wellness brand which also happens to be the same as her middle name, according to TMZ in a piece published Tuesday. (SLIDESHOW: These Women On Instagram Hate Wearing Clothes)

The trademark reportedly covers wellness merchandise including, bath and shower products, deodorants, beauty creams, personal cleaning products, cosmetics, haircare, skincare and more. (SLIDESHOW: 142 Times Josephine Skriver Barely Wore Anything)

It comes following reports throughout 2019 and 2020 of her filing various trademarks for a beauty brand. Most notably, the supermodel filed a paperwork for “Bieber Beauty,” Harper’s Bazaar reported. (SLIDESHOW: 71 Times Samantha Hoopes Stripped Down)

The name was reportedly rejected in 2019 by the U.S. Patent and Trademark Office because it was too similar to cosmetics applications filed by her husband, Justin Bieber. (RELATED: Justin Bieber Gives Update On Mental Health, Says He’s Focused On Repairing His ‘Deep-Rooted Issues’)

More than 15,000 people are already following an Instagram account titled simply “Rhode,” including Hailey herself, Page Six reported on Thursday.

The site doesn’t include any posts or photos yet. And while there is no word yet on an exact launch date for Hailey’s reported beauty line, a comment in the bio section on the social media account reads, “2021.”