The U.K.-based luxury car brand Jaguar announced Monday all its vehicles will be fully electric by 2025, the Associated Press reported.
Jaguar Land Rover, which is owned by the Tata Motors conglomerate, outlined a plan Monday to transition from internal combustion engines to electric vehicles, according to the Associated Press. After struggling the last few years, the luxury car brand hopes battery powered vehicles can provide a jolt in Jaguar sales, the Associated Press reported.
Part of the plan involves moving vehicle production from Jaguar Land Rover’s Castle Bromwich factory south to Solihull, the Associated Press report claimed. During the announcement, Chief Executive Thierry Bollore said Jaguar is “exploring opportunities to repurpose” the Castle Bromwich plant, according to the Associated Press. (RELATED: Kia Motors Recalling Almost 300,000 Vehicles Over Potential Engine Fires)
“We have all the ingredients at our disposal to reimagine the business and the experiences our customers seek, to reimagine to benchmark of luxury,” Bollore added, as reported by the Associated Press.
Land Rover, which has been much more profitable than Jaguar as of late, will come out with an all-electric model in 2024, and will transition away from internal combustion engines as well, according to the Associated Press.
British Transport Secretary Grant Shapps welcomed the car manufacturer’s decision and called it “a huge step for British car manufacturing,” according to the Associated Press.
Jaguar Land Rover has joined a number of other car manufacturers from around the globe in making commitments to producing electric vehicles. The American auto manufacturer General Motors pledged to make its passenger cars, vans, and sports utility vehicles all electric by 2035, the Washington Post reported. Around 40% of General Motors’ U.S. models will be battery-powered electric vehicles by late 2025, according to the Washington Post. The company also aims to make its factories and facilities carbon neutral by 2040.
BMW announced that 50% of its sedans, sport utility vehicles, and Mini vehicles will be electric in Europe by 2030, as reported by Forbes. “BMW Group sustainability goals aim at putting more than seven million vehicles with electrified drive systems on the road worldwide by 2030, two-third of them all-electric variants,” BMW said in a statement, according to Forbes.