A brewery in the United Kingdom is taking an Easter candy favorite, the Cadbury Creme Egg, and turning it into a limited-edition beer.
“We can’t wait for people to try our very first beer and raise a glass to five delicious decades of Cadbury Creme Egg,” Raphael Capitani, brand manager of Cadbury Creme Egg, shared with AdWeek.com Tuesday.
It’s the #CremeEggGoldenGoobilee! To celebrate, we’ve partnered with our good friends @GooseIslandUK to create a Limited Eggdition Creme Egg beer! Launching 11am 03.03.21 Grab yours before it’s goo late… Please drink responsibly. 18+ https://t.co/nXF68P1V0c pic.twitter.com/jiHBIBEXKP
— Cadbury UK (@CadburyUK) March 2, 2021
The Mondelez-owned brand has collaborated with Goose Island to create the limited-edition brew called the Golden Goo-Beer-Lee Creme Stout, AdWeek reported. (RELATED: Virginia Brewery Offers $20K A Year For Gig Hiking And Drinking Beer)
“It is made with a blend of malted barley, oats, wheat, milk sugar, cacao nibs and vanilla beans that ‘lift the creme and chocolatey notes to deliver a celebratory beer that is smooth, rich and eggsellently balanced,’ said the brand,” read a description of the beer.
“The tasty flavors of the stout complement the iconic Cadbury Creme Egg; we wanted to big up the chocolate and creaminess of the beer while keeping it super drinkable,” U.K. head brewer at Goose Island Andrew Walton explained in a press release, according to Fox News.
The beer’s name is a reference to the Goose Islands’ 50th-anniversary bash, “Golden Goobilee,” which began in January, AdWeek reported.