The Big 10 basketball tournament put up some record TV ratings.
According to a release from BTN, the games played on the network last week averaged a record 528,000 viewers a game and the total audience was more than 5.2 million. The later round games were played on CBS. (RELATED: David Hookstead Is The True King In The North When It Comes To College Football)
It was an unforgettable #B1GTourney
Total Audience ????
Average Audience ????
Most-Watched ????Game In Network History ✅
— Big Ten Network (@BigTenNetwork) March 16, 2021
I’m not surprised at all, and you shouldn’t be either. The B1G has cemented itself as the premier league in college basketball, and there’s not a close second.
It only makes sense that people would want to tune in and watch.
9⃣ NCAA tourney teams are:
➡️ Most in B1G history
➡️ Second-most in D-1 history (Big East had 11 in ’11) pic.twitter.com/uWlyls1Q1f
— Big Ten Network (@BigTenNetwork) March 15, 2021
If you put your bracket together without paying attention to the B1G, then you might as well just light your money on fire because you’re not going anywhere.
At this point, the conference is the best show on TV.
Now, all eyes turn to the Big Dance. I’m going to absolutely cut loose this Friday! You can take that to the bank!