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ANALYSIS: One Coalition Thinks It Can Take On Woke Corporations

(Justin Tallis/AFP via Getty Images)

Varun Hukeri General Assignment & Analysis Reporter
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Corporate America in recent years has adopted a business model critics call “woke” capitalism, whereby companies promote progressive causes through marketing campaigns and other corporate strategies. But a new coalition of conservative groups seeks to take on the dictates of “woke” capital and corporate-backed cancel culture.