A city near California’s capital is using gift cards as an incentive for homeless people in the city to clean up after themselves, CBS 13 reported Wednesday.
The city of Elk Grove, located around 15 miles from Sacramento, is paying homeless people $20 gift cards each time they clean their tents, according to CBS 13.
The project reportedly costs under $10,000 a year to operate, which saves the city money when compared to the cost of regular cleanups, City of Elk Grove Housing and Public Services Manager Sarah Bontrager told CBS 13.
“As far as I know, we are the first,” Bontrager said. “We need to reduce the amount of public complaints that we’re getting.”
Elk Grove Police Department Homeless Outreach Officer Jennifer McCue told CBS 13 that the area where homeless people live would usually require hours of cleaning.
“We’d go there, it would just be a massive mess, we’d spend hours just cleaning and cleaning, but now we go there and their bags are ready,” McCue said.
“They actually don’t like to live like this, so having that sense of community and pride keeping their area clean has really shown,” McCue added.
Homeless resident Ashley Ross said she was “shocked” about the effort.
“Just because I’m homeless doesn’t mean I don’t care,” she told CBS 13.
McCue said the initiative has helped develop relationships with the city’s homeless community.
“What we’ve discovered with our incentive program is that we’re actually building relationships. They’re excited when we come every other Wednesday for junk and rubbish cleanups,” McCue told CBS 13.
Bontrager reportedly said other cities have expressed interest in implementing their own similar program after they saw how much the city saved in money and the impact Elk Grove’s program had.
In 2018, Elk Grove City Council declared a homeless shelter crisis stemming from an insufficient number of shelters to house homeless people in, according to the Elk Grove Citizen.
California has the third largest population of homeless people in the U.S., before New York and Hawaii. In California, 38.3 of every 10,000 people are experiencing homelessness, according to a report by the Porch. California has more than half of all unsheltered homeless people in the country at 53%, and nearly a quarter of all homeless people are in either New York or Los Angeles, Forbes reported. (RELATED: REPORT: California Accounts For More Than Half Of All Homeless Veterans Living On The Streets)
Between 2018 and 2019, homelessness increased by 16% in the state, according to the Porch.