Texas Hasn’t Won 10 Regular Season Games In More Than A Decade, But They Have Time To Promote Players’ Brands

Mandatory Credit: Scott Wachter-USA TODAY Sports via Reuters

David Hookstead Sports And Entertainment Editor
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Texas has time to promote players’ brands on social media, but not enough time to actually win a bunch of games.

The Longhorns announced Wednesday night that they’re launching a program called Leverage to help players on the team build bigger social media followings. (RELATED: David Hookstead Is The True King In The North When It Comes To College Football)


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Yes, you read that sentence correctly. Texas, which hasn’t won more than 10 regular season games in a year since 2009, now thinks branding is the way to save the program.

Watch the announcement video below.

If I was a Texas fan, I’d be furious after watching that video. I’d be absolutely lit. I don’t mind helping guys build a profile, but what the hell are the Longhorns doing?

Texas hasn’t been competitive on the national level since the 2009 season, and their priorities are apparently all out of whack.


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I would love to see Nick Saban’s face if somebody pitched him on the idea that social media should be a major pillar of recruiting and coaching.

He’s probably murder that individual with his stare.

It’s always hard to know when Texas hits a new low, but this is beyond embarrassing. How about a playoff appearance before we start this nonsense? It’s just pathetic.