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ANALYSIS: 5 Companies That Support Pride But Do Business In Saudi Arabia

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Varun Hukeri General Assignment & Analysis Reporter
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Corporate involvement in Pride Month through LGBTQ-themed marketing and other initiatives has been met with skepticism by some, as many of those companies do business in countries where anti-LGBTQ discrimination and violence are rampant.

In Saudi Arabia and other Muslim-majority countries in the Middle East, homosexuality is punishable by death and LGBTQ people face numerous legal and cultural barriers. Companies may be promoting Pride Month with rainbow flags and “woke” virtue signaling, but their silence on LGBTQ issues abroad are a clear indication of their self-interested motives.




JPMorgan Chase