Hybe is an online shopping brand formed in 2018. The company has changed the way people shop online with its unique approach to mystery box shopping. It has contractors and employees all over the globe and sources its products via trusted third-party vendors.
Hybe was founded with the vision to provide an alternative to traditional online shopping. The team wanted to explore new ways to make luxury fashion accessible to a much larger volume of people, and the mystery box business model was chosen to make this concept a reality. Mystery boxes are an offshoot of gamified shopping, a type of shopping that integrates gaming elements into the core shopping experience.
Gamified shopping is an emerging industry, but one that has already seen significant growth, especially in a post-pandemic world. The Hybe team labors continuously to provide innovative ways for customers to shop, and they are currently planning to do future projects within e-commerce. Hybe is also exploring the possibility of working with other related sectors to expand their market audience.
Unlike competing brands, Hybe mystery boxes are unboxed by shoppers virtually, at which point the item they have received is added to the user’s inventory. The company provides great flexibility as items that have been unboxed can be either ordered or exchanged, depending on the user’s wishes. The core of Hybe’s shopping experience is gamification; that is, shopping that is more interactive and engaging than traditional forms of shopping.
Making luxury fashion more accessible and affordable to the masses is the primary goal behind Hybe’s conception. Designer brands and products are often associated with high prices, and for this reason, Hybe resorted to combining it with mystery box shopping. This method of shopping has given regular people the chance to acquire authentic clothing, shoes, tech devices, and so much more at drastically lower prices.
Hybe currently has over a hundred thousand followers on both Twitter and Instagram and has a strong following on Facebook. They also had recent collaborations with popular social media influencers who have millions of YouTube subscribers, giving the company a greater amount of exposure online. The online presence that Hybe currently enjoys is largely down to the high standards of the products and services that they offer.
One major challenge that the Hybe team cites is improving shopper confidence amidst the surge of other gamified online shopping platforms. To make this happen, Hybe emphasizes its Value Guarantee system, ensuring that the lowest-value product in a box will always match or exceed the box’s actual price. They also revamped their website to provide shoppers with a more streamlined and sophisticated online shopping experience.
Despite being a relatively young company, Hybe has achieved milestones many other companies can only dream of. They have garnered over one-and-a-half million verified users and have sold over six million mystery boxes, and this figure is expected to double by 2022. Get your first mystery box on the house when you sign up for a new account on Hybe.
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