Texas and Oklahoma going to the SEC will cost the Big 12 a shocking amount of money.
According to Sam Kahn Jr., Big 12 commissioner Bob Bowlsby believes the TV revenue split once the Sooners and Longhorns leave will only be $14 million per school. (RELATED: David Hookstead Is The True King In The North When It Comes To College Football)
Currently, each team makes roughly $28 million in TV revenue. So, the Big 12 is going to lose 50% of their revenue without Oklahoma and Texas!
Big 12 commish Bob Bowlsby estimates that the remaining eight Big 12 schools could lose $14 million per year in TV revenue upon Oklahoma and Texas’ departure.
Bowlsby says Big 12 distributes roughly $28 million in TV $$ per school. OU/Texas = about 50% of that.
— Sam Khan Jr. (@skhanjr) August 2, 2021
This right here is why the Big 12 is in so much trouble. The conference was only surviving because Oklahoma and Texas were carrying the whole thing.
BREAKING: Texas And Oklahoma Officially Agree To Join The SEC. What Happens Next? https://t.co/az6WTRzgaj
— Daily Caller (@DailyCaller) July 30, 2021
With them leaving, the Big 12 is in huge trouble. The best case scenario is that the Big 12 plucks a few AAC or MWC teams and becomes a shell of its former self.
The worst case scenario is that it completely implodes. Either way, there is no happy ending here for the Big 12.
It’s that simple and with an apparent war with ESPN brewing, things might only get worse.
ESPN and the Big 12 are on the brink of a massive war because of conference expansion, and a billion dollars is on the line.
If you don’t love this kind of chaos, then you’re not a real college football fan. Bring on the lawsuits!pic.twitter.com/gSX33Ozc94
— David Hookstead (@dhookstead) July 29, 2021
If you’re a big fan of Big 12 football, you should start mentally preparing for several poor seasons because that’s what’s in your future as the money dries up. It’s going to get very ugly.