White House Strategy On ‘Let’s Go Brandon’ Is To Aggressively Pretend It’s Not Happening

(Photo by JIM WATSON/AFP via Getty Images)

Anders Hagstrom White House Correspondent
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The White House strategy to respond to chants of “Let’s go Brandon” sweeping the nation appears to be to pretend the trend isn’t happening.

The chant originated at Talladega Superspeedway in early October after NASCAR’s Brandon Brown had just won a race. Broadcasters filmed a section of the crowd that happened to be chanting “F*ck Joe Biden.” Whether through quick thinking or true ignorance, sportscaster Kelli Stavast stated that the crowd was instead chanting “Let’s go Brandon.” Thus, critics of the president were given a more socially acceptable way to chant a very impolite phrase.

The “Let’s go Brandon” chant has become a mainstay at sporting and political events across the country, with the phrase even making it onto one GOP Congressman’s face mask. (RELATED: ‘Let’s Go Brandon’ Song Mocking Biden Soars To Number One On iTunes Chart)

Biden’s White House, however, appears to be playing dumb. Asked about the trend in the Washington Post, White House spokesman Andrew Bates said he’d never heard of the phrase, then attempted to relegate it to far-right extremism.

“I had never heard of that chant until you explained it to me,” Bates told WaPo. “I guess I’m not spending enough time on 8chan or whatever.”

Opponents of Biden’s agenda have also used the chant at protests. Police, firefighters and other city workers in New York City chanted the phrase during a protest against vaccine mandates on Monday.

Former President Donald Trump himself has also sought to cash in on the trend, unveiling a new line of “Let’s go Brandon” and “FJB” apparel in mid-October.

“We just launched our brand new ‘Let’s go Brandon’ shirt and President Trump wants you to have one,” a fundraising campaign accompanying the clothing stated. “Supplies are extremely limited, so get yours NOW before they’re gone.”