The rules have changed, and if you’ve been slacking, you have a lot of catching up to do. Digitization has rewritten the business landscape, necessitating changes in every business and industry. Companies that showed resistance to digitization have been left behind. To avoid suffering the same fate, businesses have to adjust to fit in the digital age. Manish Mickey Oberoi states that to survive in the new reality of the digital age, businesses need to develop strategies that grow their business in the new space.
Manish Mickey Oberoi is an entrepreneur with years of experience with social and music events. He has since transitioned into marketing, brand deals, activations, events, and endorsements. In his line of work, Oberoi acknowledges the changes brought about by the digital age. Having seen the effects of digital transformation, Oberoi shares his insights on growth and expansion in the digital space.
The first step, according to Oberoi, is to understand the digital age and the changes taking place. This will help you craft strategies to explore and leverage the latest digital transformations. While you’re at it, ensure to keep up with the latest trends and be adaptable to the ever-changing landscape.
The digital age also set off changes in consumer behavior. These changes put customer service as a top priority for every business. If you want to survive, let alone grow and expand, in this space, you need to up your ante when it comes to the customer experience.
The digital space is ripe with opportunities, ready for picking, says Oberoi. However, only those committed to growing and expanding in the digital space can identify these opportunities. Therefore, it is important to stay ahead of the unfolding trends and the competition. Start by leveraging available digital platforms to grow your brand.
The digital age continues to shift the business landscape, and it is up to entrepreneurs to keep up with these changes, adapt to them, and find ways to thrive. Oberoi explains that growth in the digital space is challenging but not impossible, so go for it!