A “Let’s Go Brandon” store opened in North Attleborough, Massachusetts, on Saturday amid the growing popularity of the viral phrase.
The store, located on North Washington Street, sells “Let’s Go Brandon” merchandise that includes hats, stickers, sweatshirts, signs, flags, patches and bumper stickers, WJAR-TV reported on Monday. A large sign with the phrase stands on the store’s front, including three red stripes in the “e” to mimic the Biden campaign’s logo.
The phrase gained notoriety after NBC reporter Kelli Stavast attempted to cover up the audience’s “Fuck Joe Biden” chants with claims that they were saying “Let’s Go, Brandon” in support of NASCAR driver Brandon Brown at an Oct. 2 race at the Talladega Superspeedway in Alabama.
FORT WORTH, TEXAS – OCTOBER 16: A NASCAR fan hols a “Lets Go Brandon” sign during the NASCAR Xfinity Series Andy’s Frozen Custard 335 at Texas Motor Speedway on October 16, 2021 in Fort Worth, Texas. (Photo by Chris Graythen/Getty Images)
Since then, the phrase became both a national and internet sensation amongst conservatives and those that oppose Biden. Republican Florida Gov. Ron DeSantis popularized the term “The Brandon administration” in reference to the Biden administration. (RELATED: ‘I’m Not A Humorless Loser’: Gun Store Owner Selling ‘Let’s Go Brandon’ Ammunition Fires Back At Media)
The term, however, has received widespread backlash particularly from liberal commentators and lawmakers. The phrase was compared to Nazism and ISIS after a Southwest Airlines pilot ended his address to passengers by saying “Let’s Go, Brandon.”
Democratic Tennessee Rep. Gloria Johnson said the phrase “should be equal to burning the flag” via Twitter last month, according to Fox News.
A second Massachusetts “Let’s Go Brandon” store also opened in Somerset on Saturday to replace a New England for Trump store that closed in 2020, according to the Fall River Reporter.
Biden won Massachusetts by 13 points against former President Donald Trump in the 2020 presidential election. The president won North Attleborough with a 56% margin, while Trump stood at 41%.