The ‘Let’s Go Brandon’ store owner is expanding his business across New England.
Store Owner Keith Lambert announced Thursday he would be opening stores in Salisbury and Cape Cod, Massachusetts, Fox Business reported.
Let’s Go Brandon store chain to expand in New England: ‘Business is very, very good’ https://t.co/lcuReQ10xh
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“People have buyer’s remorse,” Lambert reportedly said. “Business is very, very good right now.”
“A customer came into one of our locations [Tuesday] and bought a Let’s Go Brandon sticker and went out to his car and stuck it over his Biden sticker,” Lambert said, according to Fox Business. “And that was it, he was just like, ‘I’m done with this guy.'”
The stores were originally named New England for Trump but Lambert decided to switch the name of one of his stores in early November, according to Fox Business. The one store was so busy that he opened a new location and renamed the rest of his stores. The chain still operates its online shop under New England for Trump. (RELATED: ‘Let’s Go Brandon Store’ Opens Up In Massachusetts)
Lambert told the Daily Caller the name was changed when roughly 85% of the stores’ business came from its Let’s Go Brandon merchandise.
Lambert believes his stores will be successful for a long time to come, Fox Business reported.
“They always get so upset, so there’s always going to be a slogan, a phrase, and the Trump brand isn’t going anywhere,” Lambert reportedly said. “People still buy lots of Trump merchandise, and especially if he runs again, I’m sure we’ll be able to stay open and keep moving with that stuff.”
Reaction to the stores has been mixed, according to Fox Business. Lambert has even allegedly received death threats for himself and his family for the stores’ name.