The NCAA Tournament put up some absurd TV ratings during the opening rounds.
The first four days of the tournament were last week, and people tuned in at an incredibly high level. According to a statement from the official March Madness Twitter account, the games averaged 9.119 million viewers across CBS, TNT, TBS and TruTV. (RELATED: David Hookstead Is The True King In The North When It Comes To College Football)
How impressive is that number? Well, it’s a 12% bump over the same time period last season.
2022 NCAA Men’s Tournament Delivering Best Start in Five Years, Averaging 9.119 Million Viewers Across TBS, CBS, TNT & truTV and Up 12% vs. 2021 pic.twitter.com/mb1jj3Ni2W
— March Madness Men’s Basketball TV (@MM_MBB_TV) March 22, 2022
It’s also very interesting that social media engagements on March Madness accounts are up 38% from last season as well. Not only are people watching, but they’re also talking about the games all over the place.
If you’re an NCAA or TV official, you have to be very happy with how everything has played out through the first two rounds.
Arizona Wins After The Refs Make One Of The Worst Mistakes In The History Of Basketball https://t.co/wWuRytMHTJ
— Daily Caller (@DailyCaller) March 22, 2022
It also goes to show that people absolutely love college basketball. The NBA struggles to get eyeballs on games, but college basketball doesn’t have that problem at all during March Madness.
When the NCAA tournament rolls around, the country is locked in and ready to roll.
March Madness is here. Grab your beer, get the wings ready and tell your girlfriends your phone is off until Monday morning.
Let’s ride. pic.twitter.com/yT7yWP3xiE
— David Hookstead (@dhookstead) March 17, 2022
Now, the Sweet 16 starts Thursday, and I can’t wait to find out how much more carnage and chaos we get. Bring it on!