Kanye West is on a Twitter rampage Thursday after learning he may be dropped by Adidas.
West has been on a social media bender in recent days and taking shots at number of celebrities who oppose his views, such as Hailey Bieber, Gigi Hadid and Jaden Smith. He turned his attention to Adidas on Thursday after discovering they may be cutting ties with him. Adidas released a statement Thursday saying their relationship with West is “under review,” at this time, which prompted West to write, “FUUUUUU*K ADIDAS I AM ADIDAS ADIDAS RAPED AND STOLE MY DESIGNS.”
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Sneaker and apparel maker Adidas said Thursday it is reviewing its relationship with the outspoken Kanye West. “After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review,” Adidas said in a statement, according to CNBC. “We will continue to co-manage the current product during this period,” the company said in a statement.
West and Adidas partnered in 2013 to manufacture and distribute various items from his Yeezy clothing line. He has recently ranted about the company and its CEO on public social media forums, accusing the sportswear brand of not giving him enough creative freedom and control over the line, according to CNBC. (RELATED: Khloe Kardashian Defends Kim Kardashian Against Kanye West’s Rants About Their Kids)
West accused Adidas of copying his ideas which has caused conflict in their partnership. Adidas addressed their differences of opinion, and highlighted the impact of West’s criticism.
“We also recognize that all successful partnerships are rooted in mutual respect and shared values,” the company said, according to CNBC.
West’s public rant to Instagram is likely adding fuel to the already ignited situation.