MSNBC anchor Mika Brzezinski appeared to hardly hold back her disgust at Apple and Amazon continuing their advertising on Twitter following Elon Musk’s takeover.
Apple and Amazon have expressed their plans to continue advertising on Musk’s Twitter following tension that arose between Musk and Apple CEO Tim Cook on alleged censorship. In an interview with CNBC’s Andrew Ross Sorkin, Brzezinski appeared dumbfounded on the major corporations continuing their partnerships with the social media platform.
“Apple and Amazon [are] looking to resume advertising on Twitter. Why?” she said.
“Well, Mika, I want to know what you think of this. Last week, let’s put some context on this. Last week, you had Elon Musk effectively going to battle with Apple because he felt that Apple was either going to be doubling down in terms of what was going to be on the app, whether they were going to be either censoring things in the like…immediately, Tim Cook then calls him, invited him to Apple’s campuses and in the coming days, they became their largest advertiser again.”
Brzezinkski agreed with Sorkin as he argued that Apple’s response is “Trumpian,” in reference to former President Donald Trump, arguing that if Musk attacks the company enough, Apple will give in. Brzezinski replied that social media companies need to be “held responsible” for the content presented on their sites and platforms. (RELATED: CNN Defends Apple In Its App War Against Elon Musk)
“Well, what I think is, whether it’s Elon Musk or Tim from Apple, or Mark Zuckerberg, whether it’s Twitter or Facebook, I think these platforms need to be held responsible for what’s on them,” the “Morning Joe” host said.
Section 230, a section of Title 47 of the United States Code, generally provides immunity for website platforms in connection to third party content.
In a series of Nov. 28 tweets, Musk accused Apple of censoring particular apps and websites on the App Store and criticized their 30% tax on all advertisements purchased on their store. Musk later traveled to Apple headquarters and settled his differences with Cook. Musk reported on a Twitter Spaces conversation Saturday that Apple has resumed its advertising and is the company’s largest advertiser, Bloomberg reported.
Amazon also plans to continue their advertisements on Twitter at about $100 million per year, Reuters reported.