Here’s A List Of Brands Apparently Partnering With Trans Influencer Dylan Mulvaney

Public/Screenshot/Twitter — User: OliLondonTV

Sam Neves Contributor
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Transgender internet personality Dylan Mulvaney is famous for performing stereotypically feminine behavior on social media, and has amassed a number of brand partnerships since embarking on a series called “Days of Girlhood” in March 2022.

Here are the brands that have partnered with Mulvaney in recent months:

Bud Light: Mulvaney recorded TikTok videos posing with cans of Bud Light, including a customized can with Mulvaney’s face on it and a rainbow design with the words “Celebrate everyone’s identity,” pictures of the cans shared on social media show. Anheuser-Busch, Bud Light’s parent company, defended its partnership with Mulvaney, arguing it was a way to “authentically connect with audiences.” 

Critics, including popular Twitter account Leftism and cultural commentator Meghan Maureen, blasted the partnership on social media.

Nike: Nike partnered with Mulvaney to promote its line of women’s sportswear earlier in April. Mulvaney can be seen working out with the brand’s leggings and a sports bra, along with a description with the hashtags “#teamnike” and “#nikepartner,” in recent content on TikTok and Instagram. The Instagram post included an official “paid partnership” label.

Kate Spade: Fashion brand Kate Spade partnered with Mulvaney for its 2023 women’s spring line. In a TikTok video posted in March, Mulvaney can be seen at a Kate Spade store wearing a blue and white floral dress. After selecting a few items of clothing, Mulvaney leaves the store in a hot pink dress and high heels while expressing love for the brand. The video is labeled “paid partnership.”

Instacart: Mulvaney partnered with popular delivery company Instacart in October 2022, a TikTok video shows. Mulvaney appears to be hosting a sleepover party to make up for all the “moments of girlhood that I missed out on,” so Mulvaney orders a pizza from the grocery delivery service. The video is labeled “paid partnership.”

@dylanmulvaney Who’s ready for a slumber party?! Check out my Sleepover Essentials via @instacart #InstacartPartner #Cartit🛒 ♬ original sound – Dylan Mulvaney

Mulvaney has also partnered with Crest and skincare brand CeraVe in past “paid partnership” TikTok videos.