A conservative organization has launched a campaign to send out “Woke Alerts” notifying consumers of brands’ progressive political stances.
Consumers’ Research will send out these notifications via text message when customers are grocery shopping in attempts to empty the pockets of “woke” corporations, according to a spokesperson. The campaign comes days after the Anheuser-Busch fallout where they branded transgender activist Dylan Mulvaney‘s likeness onto Bud Light cans, sparking backlash across the internet.
“We are launching Woke Alerts to help consumers make better-informed decisions about where to spend their money,” Will Hild, executive director of Consumers’ Research, said in a statement provided to the Daily Caller News Foundation. “We believe companies should focus on their customers and not woke politicians and progressive activists.”
In attempts to get people to sign up for the alerts this week, the organization is launching a six-figure ad campaign, according to the spokesperson. Consumers’ Research already has several brands on “Woke Alert,” like Bud Light and Jack Daniels, according to their website. (RELATED: Tired Of Bud Light? ‘Conservative Dad’s Ultra Right’ Beer Offers Alternative)
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In response to the “woke” beer cans, celebrities like Kid Rock and Travis Tritt have taken firm stances against Anheuser-Busch, whose stock plummeted by more than $6 billion since the Mulvaney-Bud Light partnership. A 2021 Jack Daniels ad campaign featuring drag queens resurfaced after the Bud Light controversy, also prompting backlash from consumers.
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points,” the brand told Fox News. “From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”
The House GOP has threatened to investigate and hold hearings about corporations utilizing progressive political propaganda in their branding, according to Axios. Consumers’ Research has put together 30 pages worth of information for the Republican congressmembers to utilize in hearings to combat the environmental, social and governance (ESG) movement.
“Woke Alerts will inform consumers not just about a company’s decision to descend into woke activism, but it will offer insights into what’s really behind those decisions, including in some cases, the desire to mask their own objectionable behavior,” said Hild. “We are encouraging consumers to sign up for Woke Alerts to be notified when companies cave to the woke mob – so they know the brands attacking their values. ”
Neither Anheuser-Busch nor Jack Daniels immediately responded to the DCNF’s requests for comment.
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