Budweiser released a new pro-America ad on Friday amid backlash for Bud Light’s partnership with transgender activist Dylan Mulvaney.
The new ad depicts a Clydesdale horse heading from New York City to the Grand Canyon, passing by landmarks such as the Manhattan skyline, the Lincoln Memorial and farmland.
“This is a story bigger than beer,” the narrator says. “This is the story of the American spirit.”
— Budweiser (@budweiserusa) April 14, 2023
The ad also shows two Americans raising a flag with one woman putting her hand over her heart. (RELATED: Tired Of Bud Light? ‘Conservative Dad’s Ultra Right’ Beer Offers Alternative)
“Brewed for those who found opportunity in challenge and hope in tomorrow,” the narrator says.
Bud Light recently partnered with Mulvaney, releasing a beer can featuring a picture of Mulvaney’s face. Mulvaney promoted the ambassadorship on social media, which began in April. The partnership sparked immediate outrage, with Bud Light’s parent company, Anheuser-Busch’s stock plummeting more than $6 billion since.
CEO Brendan Whitworth responded to the backlash.
“As the CEO of a company founded in America’s heartland more than 165 years ago, I am responsible for ensuring every consumer feels proud of the beer we brew,” Whitworth said. “We have thousands of partners, millions of fans and a proud history supporting our communities, military, first responders, sports fans and hard-working Americans everywhere.”
“We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer.”