Bud Light pours have reportedly declined in thousands of bars and restaurants across the country after the brand partnered with transgender influencer Dylan Mulvaney.
Servers poured six percent less Bud Light than other light lagers in nearly 3,000 locations from April 2 to April 15, according to data from BeerBoard. The beer performed 15 percent better than competing light lagers from March 18 to April 1, according to the same data set. Beerboard helps bars track the real-time performance of their alcoholic offerings.
These new findings are part of a broader trend that shows a significant consumer backlash to Bud Light.
Bud Light sales plummeted 17 percent, while its value declined 21 percent in the week ending April 15, according to Nielsen IQ and Bump Williams Consulting. Coors Light sales increased 17.6 percent in the same week. (RELATED: ‘Stop Promoting Transgender Ideology’: Conservatives React To Bud Light’s Return To Twitter)
Bud Light pours plummet as Mulvaney fallout remains unrelenting https://t.co/RqFcmnEHRh
— Harry (@harrytpk) April 26, 2023
Bud Light faced backlash after partnering with Mulvaney, who posted an Instagram video on April 1 showing off a personalized Bud Light can.
A bevy of conservative commentators, politicians and musicians publicly promised to boycott the brand in response. Country music musician Travis Tritt banned Bud Light from his tour, Kid Rock recorded himself shooting Bud Light cases and Republican Florida Gov. Ron DeSantis said he would never drink Bud Light again.