Editorial

2023 NBA Finals Pulling In Whopping Ratings, Burning Down Propaganda From Big Markets

(Photo by Matthew Stockman/Getty Images)

Andrew Powell Sports and Entertainment Blogger
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Miami (and Denver) wins again!

Before the 2023 NBA Finals started and after the matchup was set between my Miami Heat and the Denver Nuggets, each media group and fanbase of New York City, Los Angeles and Boston swore up and down that the ratings were going to be a disaster. You know, that big-market propaganda that has been shoved down our throats for decades now.

Well, not only were the big markets wrong, they were embarrassingly (*turns caps lock on*) WRONG. With two games done and the series tied up 1-1, the NBA Finals have been pulling in whopping ratings. For Game 1, the league tallied 11.5 million viewers, while Game 2 saw a mark of 11.9 million. The numbers are nearly equal to the 2022 NBA Finals, which featured the Celtics (Boston) and Warriors (the entire Bay Area in San Francisco and Oakland).

And just like that, another win for the 3-0-5!

Also, this year’s NBA Finals: Game 2 — which my Heat gloriously won, 111-108 — saw a peak of 15,256,000 viewers for absolutely grade A numbers.

Big-market media … your days of running the show are over.

And if you haven’t noticed (and I certainly have), Miami currently owns the national spotlight, and America is obviously loving it judging by the mammoth ratings. Heck, I can even tell you from my ratings here at the Daily Caller that people are loving my South Florida coverage, and you know I’m loving it as a die-hard 305’er. (RELATED: CBS Miami’s Samantha Rivera Stiff-Arms Rude Vegas Golden Knights Fan, Still Does Her Job To Perfection Like A Boss)

The evidence is overwhelming at this point. Big-market media have lost their power and the United States is falling in love with my beloved city. Because it’s like Jay-Z said: “Women lie, men lie, numbers don’t.”

The proof is in the pudding, or in this case, a palm tree.