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Ascend CapVentures Co-Founder Will Basta Shares Industry Insights

Avery Long Contributor
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Los Angeles-based entrepreneur and real estate investor, Will Basta, is making waves in the ecommerce world. As co-founder of Ascend CapVentures, a leading ecommerce investment management firm and logistics company, Basta has been featured in prominent publications such as Forbes, Business Insider, and Maxim. In this article, we explore recent trends in ecommerce and gain insights from Basta on the future of the e-com industry.

The Current State of Ecommerce

Ecommerce has experienced significant growth over the past few years, with giants like Amazon dominating the market. However, recent news suggests that Amazon’s ecommerce sales have seen a slight drop in Q1 2023. This could be an opportunity to explore the reasons behind this trend, the implications for the ecommerce giant, and what this could mean for the broader ecommerce industry.

In addition to Amazon’s revenue drop, there are other notable developments in the ecommerce space. For instance, Amazon Business is expanding its B2B ecommerce business, and a recent report suggests that 50% of Amazon sellers are planning to expand to new ecommerce platforms and global markets in 2023.

Will Basta’s Perspective on Ecommerce Trends

Basta believes that these trends indicate a shift in the ecommerce landscape. 

The slight drop in Amazon’s revenue could be a sign that consumers are exploring alternative platforms and sellers are diversifying their presence across multiple channels, Will says.

Regarding Amazon Business’s expansion into B2B ecommerce, Basta sees this as a natural progression for the company. 

Amazon has always been about providing convenience and value to its customers. Expanding into the B2B space allows them to tap into a new market and offer businesses the same benefits they provide to individual consumers.

As for sellers venturing into new ecommerce platforms and markets, Basta views this as an opportunity for growth and innovation.

By expanding their reach, sellers can access new customer bases, adapt to different market conditions, and stay ahead of the competition.

Ascend CapVentures’ Contribution to E-commerce

Ascend CapVentures is actively contributing to the ecommerce industry by investing in promising startups and providing logistics solutions for online retailers. Through their company Ascend, founders Will Basta and Jeremy Leung set up an entire ecosystem, from logistics to full service store and inventory management.

Through Ascend CapVentures, we help entrepreneurs navigate the complexities of starting an online store,” explains Basta. “From product sourcing to logistics, we provide comprehensive support so our clients can focus on growing their brand. We make it so that their e-commerce stores are an investment that is completely automated

The Future of E-Commerce: A Final Thought

As e-commerce continues to evolve, experts agree it’s crucial for businesses to stay informed about emerging trends and adapt accordingly. With insights from industry experts like Will Basta and innovative companies like Ascend CapVentures leading the way, there’s no doubt that the future of ecommerce holds exciting opportunities for growth and success.

When it comes to investing your time or money into anything including e-commerce it is important to understand that there are variables such as Market shifts and best practices to consider when first diving in.  Basta recommends doing  thorough research in the industry before diving in by yourself. 

Even though we do all the work for our clients, and handle the administrative, logistical, and research aspects of running amazon and Walmart FBA stores, we still want people to know about the market, and understand what ecom is.

Chart Showing Amazon Market Growth To $1 Trillion (Source: Bloomberg intelligence analyst)

Curious to learn more about E-commerce? Check out this article about protecting your e-com business