Star of summer blockbuster “It Ends With Us” Justin Baldoni has hired a crisis PR team to deal with rumors swirling around production, Deadline reported Tuesday.
“It Ends With Us” is the movie adaptation of the hit Colleen Hoover novel of the same title and stars Blake Lively, Jenny Slate, Brandon Sklenar and Baldoni, who is now the subject of some pretty hellish rumors about the movie’s production, according to Deadline. Baldoni reportedly hired crisis PR expert Melissa Nathan of The Agency Group to handle fan-fueled rumors that he and Lively got into a huge fight during filming.
Fans erupted on TikTok, pointing to a number of examples of Baldoni and Lively not taking photographs together at various red carpet and press events. Lively does not follow Baldoni on social either, the fans noted.
The rumors probably aren’t helped by the fact Baldoni plays Lively’s abusive lover in the movie. And honestly, had Baldoni not hired this crisis PR firm, I would presume the drama and gossip was an expertly-crafted guerilla marketing ploy for the film itself. (RELATED: Vince Vaughn’s Huge New Project With ‘Ted Lasso’ Creator Drops Bombshell Record And Surprise For Fans)
Apparently not.
NEW YORK, NEW YORK – JANUARY 20: Actor Justin Baldoni watches the game between the Toronto Raptors and the New York Knicks at Madison Square Garden on January 20, 2024 in New York City. The Knicks won 126-120. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Sarah Stier/Getty Images)
NEW YORK, NEW YORK – AUGUST 06: Justin Baldoni and Emily Baldoni arrive to the “It Ends With Us” premiere at AMC Lincoln Square Theater on August 06, 2024 in New York City. (Photo by James Devaney/GC Images)
NEW YORK, NEW YORK – AUGUST 06: Hugh Jackman, Blake Lively, and Ryan Reynolds attend the “It Ends With Us” New York Premiere at AMC Lincoln Square Theater on August 6, 2024 in New York City. (Photo by Gotham/WireImage)
NEW YORK, NEW YORK – AUGUST 05: (EXCLUSIVE COVERAGE) Blake Lively and Brandon Sklenar seen at a META screening of IT ENDS WITH US at The Roxy Hotel on August 05, 2024 in New York City. (Photo by Eric Charbonneau/Getty Images for Sony Pictures)
Sources close to the film said Baldoni, who also co-financed the film through his Wayfarer Studios, and Lively didn’t get along well while filming, Deadline noted, before describing how Lively took a very hands-on role, managing the editing room and directing creative for the movie’s social media. (RELATED: ‘WOLFS’ Might Be George Clooney, Brad Pitt’s Best Movie In Years)
Deadline didn’t say how the alleged falling out and Lively’s attitude toward production were related … so we’ll leave you to come up with your own rumors on how these two things intertwine.
