DETROIT (AP) — Chrysler is advertising during the Super Bowl for the first time since 2004.
The automaker will showcase its Dodge brand in a 60-second ad in the first half of the world’s most expensive advertising showcase on Feb. 7. TNS Media Intelligence says CBS is selling 30-second ads for between $2.5 million to $2.8 million. Chrysler wouldn’t say what it paid for its commercial.
Chrysler spokeswoman Dianna Gutierrez says the company wants to let Americans know it has emerged from bankruptcy protection.
Italian automaker Fiat took control of Chrysler after it emerged from Chapter 11 reorganization in June. Chrysler LLC received about $15.5 billion in U.S. government aid, and the government owns nearly 10 percent of the company.