From the foods we eat, to the television channels we watch, to the schools we send our children too and the career we choose to pursue, society has never offered us so much variety.
But while the ability to choose is generally a good thing, too much freedom of choice is crippling us with indecision and making us unhappy, claims the new research.
People can become paralysed by too much variety and wracked with uncertainty and regret about whether they have made the right decision.
Full story: Too much choice leaving us bewildered and depressed – via Telegraph