By midafternoon on a recent Saturday, Bierkraft, the beer emporium and grocery on Fifth Avenue in Park Slope, Brooklyn, was half-filled with customers, many of them parents with babies or toddlers in tow. They were browsing the more than 1,000 varieties of bottled beer or surveying the listing of selections available on the 13 taps and 3 cask lines. Some carried a good-sized satchel.
Diaper bag? Gym clothes?
No. It was a tote for their growlers.
Growlers — 64-ounce glass vessels that look like a moonshine jug — have become the beer accessory of the moment. And the jugs, filled at taps in bars and stores, are not just the toys of the bearded, flannel-shirt, beer-geek set.
Full story: Growlers, the New Old Beer Conveyance – NYTimes.com