Sexy legs thriving amidst recession

AJ Contributor
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Really, who can put a price on sexy legs?

Even in the throes of a recession, there are plenty of people who are willing to pay a premium for toning and shaping footwear, which is said to be designed to firm up the leg and butt muscles as you walk. Last year, this category generated $145 million in sales, up from just $17 million in 2008, according to a study by the NPD Group research firm.

That’s an 88 percent increase. And the trend doesn’t appear to be fading away anytime soon.

“In 2010, shaping up will be a theme for consumers,” said Marshal Cohen, chief industry analyst at NPD. “Not only will they be looking to get their finances in shape, they will be looking to get their bodies in shape as well.”

Full story: Retail: Sexy Legs—A Recession-Proof Investment via