If Apple cut the price of each TV episode in half — to 99 cents, from $1.99 — would sales on iTunes increase enough to offset the price drop?
Much of the TV content on iTunes is $1.99, be it the newest “Lost” or an old sitcom. CBS says it will discount some shows.
Experiments are under way to find out, and the head of the nation’s No. 1 television network, CBS, indicated last week that some shows, at least, would be priced under a dollar in the future.