Networks wary of Apple’s push to cut show prices on iTunes

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If Apple cut the price of each TV episode in half — to 99 cents, from $1.99 — would sales on iTunes increase enough to offset the price drop?

Much of the TV content on iTunes is $1.99, be it the newest “Lost” or an old sitcom. CBS says it will discount some shows.

Experiments are under way to find out, and the head of the nation’s No. 1 television network, CBS, indicated last week that some shows, at least, would be priced under a dollar in the future.

Full story: Networks Wary of Apple’s Push to Cut Show Prices on iTunes via