The car company that is off to the worst start of 2010 isn’t Toyota. It’s Chrysler Group.
Industry experts say that even though Chrysler’s overall sales are down only 3 percent during the first two months of the year, estimates show more than half of Chrysler’s sales have been to fleet customers, such as rental car companies.
American consumers have essentially turned their backs on the Chrysler, Dodge and Jeep brands. By some estimates, the once proud member of America’s Big Three automakers fell to No. 7 in February in terms of sales to U.S. consumers.
Chrysler’s sales to consumers have plunged more than 44 percent so far this year, according to estimates by industry tracker Edmunds.com.