If you find yourself asking “where’s the beef?” you may have a case of the Mondays.
Meatless Monday is an increasingly popular movement in which carnivores cut out meat one day a week for health and environmental reasons.
The campaign started in 2003 as a nonprofit public health initiative of The Monday Campaigns, in association with the Johns Hopkins Bloomberg School of Public Health and the Johns Hopkins Center for a Livable Future in Baltimore, Maryland.
But aside from the alliteration, why meatless and why Monday?
“Studies suggest we are more likely to maintain behaviors begun on Monday throughout the week,” according to the Healthy Monday public health campaign.
Full story: It’s meatless Monday for some – CNN.com