Over the past couple weeks Facebook has been rolling out an “upgraded” version of user profiles which connects their interests to Facebook Pages. While the concept is an interesting one, the current implementation has been frustrating a lot of users. For one, when you go through the process of shifting to the new design and associating your interests with Pages, many of the new “community Pages” are not properly synced. There are a number of other issues as well.
While a lot of the interests in users’ profiles are correctly associated with popular Facebook Pages, many of the interests and/or jobs are not properly associated. For example, I state that I’m working at “Social Times Inc.” which was a network within Facebook. Now Facebook has shifted my association to a randomly generated community Page, not our official Social Times page.