NBC’s top brass are worried about Jimmy Fallon’s “Late Night” show after the ratings dropped 20 percent in a year.
Recent Nielsen figures show Fallon’s viewers have dropped to 1.63 million — a 20 percent fall from May 2009 — and he’s being beaten by both his ABC rival Jimmy Kimmel and CBS’s Craig Ferguson, whose May 2010 ratings were 1.72 million and 1.7 million, respectively.
The Peacock Network is trying to boost Fallon’s audience by booking appearances on his show by NBC and CNBC personalities, including Brian Williams, Rachel Maddow and Meredith Vieira.
Full story: NBC concerns over Jimmy Fallon’s ratings drop – NYPOST.com