Nokia says it is now a software company, not a phone manufacturer.
The company began as a rubber works in the 19th century and is well known for its extensive portfolio of mobile phones that cover a range of markets from ultra low-cost phones to high-end smartphones with the latest “must-have” technology.
While it continues that bent, the manufacturer has begun consolidating its phone fleet with only 22 models released in the first half of 2010 compared to roughly 35 in the latter half of 2009.
Asia Pacific head of marketing, Will Harris, said the company is “a business in transition”.
“Our future is in software not hardware,” ” Harris told Computerworld Australia, adding that the company now believes it “monetises its software with hardware”.