Do the Cavaliers seem desperate to keep LeBron James in Cleveland? They should. They have good reason. About 250 million reasons.
Losing LeBron would drop the Cavaliers franchise value by $250 million, according to a story in Bloomberg News.
The last Forbes estimation had the Cavaliers worth $367 million.
Right now Cleveland sells out and has sponsors tripping over themselves to be associated with the team. They are on national television as much as contracts allow. They sell a ton of merchandise. All of that goes away if LeBron goes away.