A teenage vampire is not the obvious choice of inspiration for a range of men’s underpants. But Robert Pattinson, or R-Patz as the star of The Twilight Saga is known by fans, has been named as the inspiration behind Marks and Spencer’s new slim-fit underwear.
Dubbed the R-Pant, the low-rise briefs and trunks are designed to be worn under skinny jeans and trousers, a look popularized by the likes of Russell Brand and Mark Ronson, two celebrities the chain cites as design influences.
“Over the last three years we’ve seen an increase in the popularity of hipsters,” says Richard Beale, head of merchandising. “The new range is designed to appeal to a younger, fashion-savvy customer.”
Pattinson will not star in an advertising campaign for M&S, but a spokesman said the Twilight actor has been seen shopping for underwear at the store. The new range will go on sale in September.
Full story: Robert Pattinson look inspires range of M&S underpants | Life and style | The Guardian