Condé Nast is taking some of its best-known magazine names and parlaying them into the restaurant business in Asia, the Middle East and Latin America.
The effort reflects a growing openness among magazine publishers to try to capitalize on their brands beyond print, which continues to struggle in a tough advertising environment.
The idea involves only Conde Nast’s international unit, so there are no plans for a Vanity Fair Café or a New Yorker Bar & Grill in the U.S. That said, the U.S. magazines have been freed to reach their own deals, such as lines of jewelry or furnishings or e-commerce partnerships.
Full story: Condé Nast to License Magazine Names for Restaurants – WSJ.com