Word of mouth: ‘Middle Men’s’ advertising takes an adult approach

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If you just happen to have watched adult film clips on the Internet lately — “Teens Love to Experiment,” “2 Glamorous Women and One Lucky Guy,” perhaps? — you might have stumbled across a very unusual advertisement: a trailer for the new movie “Middle Men.”

Hollywood has cooked up all sorts of unusual marketing buys in recent years — giant billboards that envelop skyscrapers, newspaper ads that look like real stories, logos on taxicab hubcaps and baseball bases. No matter how aggressive or creative the campaigns, though, the major movie studios haven’t been spending money on adult-oriented websites. “Middle Men” could change that.

“I can’t tell you how many friends of mine have said, ‘I saw your 30-second spot online,’ ” says William Sherak, one of the producers of the independently financed drama about the launch of the Internet pornography business. “And I know there’s only one place they saw it!”

Full story: Word of Mouth: ‘Middle Men’s’ advertising takes an adult approach – latimes.com

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