Days before the midterm elections, Spanish-language media have unveiled a get-out-the-vote blitz to energize Hispanic voters, whose turnout could be decisive in many races.
In a campaign called “Tu Voto, Tu Futuro” (Your Vote, Your Future), newscasts on Telemundo, the second-largest Spanish-language network, this week have devoted segments to such questions as how to vote and the importance of voting. Telemundo’s website and social media are also participating.
Meanwhile, Univision, the largest Spanish-language network, has teamed up with the National Association of Latino Elected and Appointed Officials, a non-partisan group, and ImpreMedia LLC, the largest Spanish-language publisher in the U.S., in another campaign that began airing this week.
“There are 12 million Hispanic registered voters…If we all vote on Nov. 2, we will make a decisive impact,” says one spot featuring Judge Cristina Pereyra, star of the network’s court show, “Veredicto Final” (Final Verdict).