Drug-enhanced or not, the action thriller Limitless led the box office on Friday with $6.6 million, according to early estimates. The Relativity Media movie, about an extremely attractive but unemployed writer who takes a “smart pill” to transform into an extremely attractive and successful businessman, should give star Bradley Cooper his first opening-weekend victory as a leading man since 2009′s breakout hit The Hangover. Limitless, which cost $27 million to produce and costars Robert De Niro and Abbie Cornish, is on pace to win the weekend with about $19 million.
Full story: ‘Limitless’ tops box office with $6.6 mil on Friday