On July 15, the new Sarah Palin film by writer/director Stephen K. Bannon will debut exclusively in select AMC Theatres, according to a release from the production company, Victory Film Group.
“We are thrilled that AMC will give The Undefeated a national theatrical release this summer,” says Glenn Bracken Evans of Victory Film Group. “The documentary is made to be seen on a big screen.”
The film, which tells the story of Palin’s rise from relative obscurity to political stardom, is slated to open in presumably Palin-friendly target markets such as Dallas, Denver, Oklahoma City, Orlando, Atlanta, Orange County, Phoenix, Houston, Indianapolis, and Kansas City.
“AMC is committed to providing distinct content to diverse audiences across the United States,” said Nikkole Denson-Randolph, VP, Specialty & Alternative Content at AMC Theatres. “We are proud to consistently offer a wide variety of product to our guests.”
Jonathan Dern, President of Cinedigm Entertainment Group (the group managing the theater release) noted that “… digital cinema allows us to be extremely precise and efficient in our distribution strategy, bringing this much-anticipated film directly to interested theatre-goers.”
“After screening The Undefeated, we took the unusual step of immediately exploring an expedited theatrical release, something we normally wouldn’t do during the busy summer months,” said Trevor Drinkwater, CEO, ARC Entertainment, the company managing worldwide distribution for the project.
The AMC deal could provide an opportunity for the film to catch on. AMC operates 360 theaters with more than 5,000 screens across the U.S. and Canada. That includes 24 of the 50 highest-grossing theaters in the nation, including the top three.